This is a collaborative post.
Are you in the throes of setting up your first blog? If approached correctly, then a blog can easily become a highly successful business venture. It’s just a case of ensuring that you are taking the right steps here. For instance, you need to make sure that your blog is enticing to a long list of readers. Here are some of the ways you can guarantee that is the case.
Choosing The Right Content
First, you need to ensure that you are choosing to publish and create the right content. To do this, you should think about who your target audience is and what they want from you. Specifically, you should try and address the pain points that are impacting their life all the time. In doing so, you can make sure that you don’t end up in a situation where your blog isn’t relevant or useful for a specific audience.
It also needs to reach the right quality standards. The last thing you want is for your blog to seem unprofessional or poorly managed.
Pictures And Videos
They say pictures speak a thousand words. This is absolutely the case and that’s why you also need to focus on the visual elements of your blog too. Visuals will play a huge part in whether or not your website looks great and does ensure that people want to explore it. You can easily add both videos and images to your blog. However, these again need to match the right quality standards.
For instance, you might be creating seasonal blog posts. If that’s the case, then you should consider using easter, festive and halloween stock photos. These are available at exceptional standards of quality to ensure that your blog looks great and sends the right message.
Speed It Up
Speed does matter when you are creating a blog. If it takes an age for different pages on a blog to load, then it’s going to mean that people feel as though they are wasting their time. Anything more than a couple of seconds could ultimately be an issue. Remember, you should also take time to guarantee that your blog loads quickly on different types of technology and is mobile responsive. If that’s not the case, then you could find that you lose a significant portion of readers simply because your blog was not up to the right technical standards.
Think About Titles
It’s worth thinking about the titles that you are using on your website as well. The best titles will ensure that your audience clicks on individual posts that they find on your website. It will stop them simply from skimming over different pages. Instead, they will complete a deeper dive into your blog. As well as helping with the bounce rate, this can also ensure that your audience members are more likely to return. Remember, your titles should be actionable and include the right keywords related to the topic of the blog post.
Easy Navigation
Next, you should think about elements such as navigation. It’s important to guarantee that your blog is as easy as possible to navigate. If you don’t do this, then it’s likely that your readers are going to get lost. Eventually, this will lead to them clicking off your blog completely because they became distracted.
There are a few steps that you can take to improve navigation. The best way is to use links. The right links will ensure that you can achieve the three click rule. This essentially means that readers should never be more than three clicks away from what they are looking for on your website.
Be Personal
Finally, it’s important to be aware that there are lots of blogs online. Many will have the same thoughts, ideas and topics as yours. So, how do you ensure that yours stands out from the crowd and earns those clicks? Well, you need to ensure that your blog does have that personal touch and feels as though it is different enough that it is worth your audience’s time. If this isn’t the case, then you will always struggle to win over a large group of readers.
We hope this helps you understand some of the key steps that you can take to ensure that your blog is beautiful and enticing for your audience. In doing so, you can guarantee that they do stay on your blog for longer and ensure that you achieve higher levels of engagement. This can lead to more growth for your blog and a far wider reach overall.