This is a collaborative post.
Whether you’re setting up a new blog or building an e-commerce site, your ability to interact well with your audience, grab their attention, and keep them on the site is crucial to your success. From encouraging them to read on to leading them towards that all-important point of conversion, on-site engagement is the key. Here are a few ways to make your site a little more engaging for that reason.
Make it intuitive
If your visitors arrive on the site, only to find themselves quickly getting lost in the navigational side of things, then that is a good indication that you might need to simplify the layout of things a little bit. Navigational options that don’t make as much sense to them, as well as pages overloaded with content and different options, can quickly overwhelm and dissuade visitors. Check out A/B testing reviews by Convertize to start testing different versions of your page and navigation layouts to see which of them better lead visitors to other pages on the site.
Your visuals matter
If your site looks like it hasn’t been updated in ten years, it might be time for an upgrade. Modern website design trends can help you create a site that looks much fresher and bolder. Aside from trends like using more white space and letting navigation tools blend into the colour scheme, you should also consider things like making more use of multimedia on the website. Don’t let written content be the only content on your site. In social media channels, pictures and videos have proven to consistently be a lot better at driving engagement.
Be ready to support
Engagement can be broken and lost by the wrong barrier at the wrong time. It’s not uncommon for visits to grow frustrated with the experience of a site and be ready to quit. However, if you make it easy to get the support they need to get over those obstacles, you might be able to get them to stick around more often than not. Look at video chat software reviewed by Click4assistance to see if you can implement a visitor support feature that’s immediately engaging and personable. You could personally solve problems for visitors, giving them a whole new appreciation of the site.
Be within reach
Not all visitor-facing communication tools should be strictly driven around support. When it comes to running a blog with personality or even a small business, being available and personable can make a big difference. As such, having a well-written About Me page can help you start building a more personal connection with your readers. Contact details that are easily visible on the site and the proper implementation of social media feeds and tools into the site can be a big deal, as well, so don’t neglect them.
If you’re not able to engage your site’s visitors at the right moment, you’re going to see that bounce rate ticking higher and higher. Put a stop to it by implementing some of the tips above.